Karma Forms Partnership With Italian Design House Pininfarina

Karma Automotive, the automaker forged out of the bankrupt company founded by designer Henrik Fisker, has just formed a partnership with famed Italian design house Pininfarina.

The two companies announced this new partnership during the recent Automotive News World Congress and say that the first results of the partnership are expected to be shown in the second quarter of the year.

Karma Automotive and Pininfarina haven’t gone into detaile, but a joint statement says that the partnership “will unite each partner’s commitment to beautiful luxury automotive design and is a major addition to karma’s growing list of strategic business partners”.

Karma does go on to write that Pininfarina will help it with product development and the personalization and customization of its vehicles. It remains unclear if Pininfarina will be given the reigns to entirely develop future Karma models, however.

Karma’s currently Value-Forward business plan calls for it to develop key technologies and forge partnerships in the areas of connectivity, performance, artificial intelligence, shared mobility platforms and electrification.

“The agreement with Karma represents another important step in the growth strategy of Pininfarina in the North American market, following the opening of our new design center in Los Angeles,” Pininfarina chief executive Silvio Pietro Angori said.

“We are happy to support Karma through our expertise into design and creation of luxury, customized vehicles, and into premium brand lifestyle. With Karma we share the same passion for beauty, exclusivity and innovation, always in the name of environmental sustainability. We can’t wait to show the world the first fruit of our joint effort”.

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