Cupra Taps Into The Bicycle Market With Help From Fabike

Cupra is following hot on the heels of other automakers, including Lamborghini, with a high-end bycicle that’s said to reflect the character of the Spanish brand.

Created in collaboration with Fabike, the bicycle is hand assembled using more than 100 different parts.

Putting it together takes approximately four hours and, once completed, the Fabike Cupra “enables riders to experience the signature style of the brand, in this case on two wheels”, Cupra explains. Some of the features of the bicycle include the carbon fiber frame, competition handlebars, hydraulic disc brakes and single-speed transmission brake.

“This first project we are presenting highlights our commitment to creating a distinct identity around Cupra. To this effect, in the next few months, we are going to roll out a series of exclusive products that feature the brand’s allure and add to the Cupra essence”, commented the company’s Director of Strategy, Development and Business Operation, Antonino Labate.

The preliminary data released by SEAT’s performance brand doesn’t disclose availability, market launch or pricing of the high-end urban bike. However, these types of bicycles, created in collaboration with automakers, sometimes cost as much as a small hatchback, and given the modern materials that went into its creation, we reckon that the Cupra Fabike could be just as expensive.

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