Alfa Romeo Is Selling Its Cars To Americans, With The Help Of Lots Of Sex

Alfa Romeo is kicking 2015 off with new cars and, well, a bang. You’d never see this much skin in a Porsche Cayman ad, that’s for sure.

Alfa Romeo USA released this two-minute promo ad for the 4C on New Year’s Day, reintroducing the brand to Americans with passion and temptation and seduction. And apparently the car is fast, too.

Considering Fiat has taken a similar tactic in the U.S. in using sex to sell the 500 and 2016 500X, this all seems fitting. Call it a cohesive brand message.

I think this will play well in a 30-second version for afternoons on CNN.


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